Jed’s – is a quality 100% Arabica coffee that is simple to understand, visually striking and clearly differentiated.

The numbering system indicates the strength of the coffee and takes the complication out of deciding what coffee to buy.

The goal of Jed's is to add value to the mainstream category by having a product that is simple to understand, is clearly differentiated, and visually striking

The numbers indicate strength of product and have a very simple connection to the mainstream coffee consumer.